Referral Network Engine

What Exactly Is A 'Referral Network Engine'?

(Actually... it's just a name we made up)

The Referral Network Engine is the name we gave to the 'machine' you get when you combine four powerful online software services with your LinkedIn account.

The holy grail of 'leads' are those referral leads that just did some business with another professional.

They're interested in your type of product/service, they're pre-qualified buyers, and they're sent to you by a professional they trust.

There might be better leads, but I'm not aware of them.

This system is designed to help build the number/size of our referral partnership network so that we can grow our business with the best leads possible- essentially for free...

The Software Services?

LinkedIn
You'll need a profile. You do NOT need Sales Navigator (but that access can make this engine work 'better')
Expandi
A LinkedIn automation tool
Go High Level
A newer 'all in one' type of software that has many features but we use it to integrate contact management, text messaging, and other things.
Twilio
A service that allows us to send SMS text messages to our newly connected prospects.
Zapier
A service that is kind of like internet duct tape- it allows us to integrate unrelated web services together...

Without all the tech talk...

We use Expandi to automate some actions on LinkedIn to search for and contact our target audience with pre-programed messaging.

When a prospect accepts the connection, Zapier pulls the contact information and loads it into the contact management system in Go High Level.

When the contact info on LI includes a phone- Zapier uses GHL and Twilio to send them a welcome text from you.

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What's really going on...

The system will sort and sift through all the potential referral partners, contact them, and then send them pre-loaded messages automatically.

When someone accepts the connection request and responds, you'll take over from there.

Everyone who accepts the connection request will be pulled into your contact management system. Usually there is email and possibly phone number data that people have loaded into their profiles- that all gets loaded into your system.

Remember- these are peer level professionals that might be interested in establishing a reciprocal relationship with you...

You will need to put in a 'Networking 101' kind of level of effort to take these potential relationships to a productive level

A quick analogy

Imagine the biggest networking event in the history of networking is being held at the biggest football stadium ever built.

Every kind of professional is there, filling every seat in every section.

If we went, how would we go about sifting through the entire stadium to find a few professionals to connect and build a reciprocal relationship with?

Maybe they all have Name/Job Title/Industry tags- could/would we be able to read all of them?

How would we go about it?

Would we just wander aimlessly around the event with a big smile on our face secretly reading name tags?

Just sit in our seat and hope other more outgoing professionals notice us sitting there?

Or how about this instead...

Supposing we were a mortgage professional wanting to find all of the real estate professionals...

What if the ticket master was willing to give you a list of the seating assignments of all the real estate agents in attendance?

That might help but wait, though... There's MORE!

Not only will the ticket master give you a list, they will also send a personalized intro to anyone you wish...

Why this might be helpful to you...

You'll spend about a half hour or less each day logging in to check to see if there are any new potential partners who've agreed to connect and have responded to your suggestion to explore establishing a network connection together.

No more sorting through countless profiles

No more writing connection request messages

No more long waits to see someone respond or not

No more virtual rejection

That all happens in the background...

You'll just pick up from the point someone has already agreed to connect and has responded to one of your messages.

If this works for you like our other clients, you'll probably see about 3-5 new contacts per week raise their hand to speak to you and...

About 3-5 new established referral partners per month.