Email With Integrity
Email With Integrity
How It Works (Really)
Pardon my unpolished website...
You may have heard this 100 times, but this is the truth...
Do what works. Don't do other stuff.
Build an email list - send emails
Seriously, that is it
Trouble many folks have is traffic quality, offer quality, or patience
The overall picture
The variables
The variables are as follows:
- Traffic- the source/quality
- Traffic- the 'copy' used to get them from that source
- Landing Page- the copy, the 'lead magnet' (if any), methodology (see later)
- Bridge Page- if used, the copy
- Thank you/Offer page- copy if it is yours, sales page
- THE OFFER!!!- this is important enough to get all-caps...
- Auto-responder- the welcome email copy, the follow up sequence copy, what is promoted, when it is promoted, broadcast emails if used
In essence, all of the above pieces have to be put together carefully so that they all fit- like a glove. If any one of these pieces aren't 'congruent'- the process breaks down a little (or completely sometimes) and makes the overall process more difficult (or impossible).
Here's how I'm doing it...
Traffic considerations- message matching
Having control (or not) of the messaging at the traffic source will affect how you design your landing, thank you, bridge, and offer pages...
An offer that solves a real problem, and really works is mandatory... Would you tell your daughter to spend her last dime on this???
Here's the landing page I use.
Additional Tools/Links
Overall Flow
The Magic that can happen...
This is an entire training sequence that does a DEEP DIVE into writing emails. This is NOT for the tl;dr folks and is doubly not for those folks looking for an 'easy button'...
If you're feeling like you'd be interested in upgrading your email copy chops-
Get it in the DONE pile...
